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Types Of Business Plans

Types of Business Plans

Plans can be classified as
(I) missions or purposes,
(2) Objectives or goals,
(3) Strategies
(4) Policies.
(5) Procedures
(6) Rules,
(7) Programs, and
(8) Budgets.

1. Missions or Purposes

The mission, or purpose (the terms are often used interchangeably), identifies the basic purpose or function or tasks of an enterprise or agency or any part of it. Every kind of organized operation has, or at least should have if it is to be meaningful, a mission or purpose. In every social system, enterprises have a basic function or task assigned to them by society. For example, the purpose of a business generally is the production and distribution of goods and services. The purpose of a state highway department is the design, building, and operation of a system of State highways. The purpose of the courts is the interpretation of laws and their application. The purpose of a university is teaching research, and providing services to the community.

Although we do not do so, some writers distinguish between mission and purpose. While a business, for example may have a social purpose of producing and distributing goods and services, it can accomplish this by fulfilling a mission of producing certain lines of products. The mission of an oil company, like Exxon, is to search for oil and to produce reline, and market petroleum and petroleum products from diesel fuel to chemicals; The mission of Du Pont has been expressed as “better things through chemistry,” and Kimberly-Clark (noted for its Kleenex trademark) regards its business mission as the production and sale of paper and paper products. In the l960s, the mission of the National Aeronautics Space Administration (NASA) was to get a person to the moon before the Russians is true that in some businesses and other enterprises, the purpose or mission often becomes fuzzy. For example, many conglomerates have regarded their mission as synergy, which is accomplished through the...