Virgin
Introduction: Advertising Agency
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Name of Agency: OMG Advertising Agency
Name of Client: Virgin Blue
Name of Product: International Flights to South America
List of Attendees: Sir Richard Branson (CEO and Chairman of Virgin Blue)
Brett Godfrey (CEO of Virgin Blue)
Paul Little (CEO of Toll Holdings)
(Toll Holdings, Wikipedia.org 2005)
Board of Directors for Toll Holdings
Including:
John Moule (Chairman)
Bridgitte Waras Carstensen (Executive Assistant)
Gerard Gibney (Group Business Development Manager)
Warren Anderson (National Business Development Manager) (VirginBlue.com 2007)
Sales Manager
Account Manager
Marketing Manager
Director of Media
Abstract:
The definition of advertising is promoting a product, service, brand or store (Advertising, RetailIndustry.about.com 2007). The definition of a campaign is a series of actions aimed at achieving a particular goal (Google.com Glossary 2007). The definition of a presentation is the act of making something publicly available (Google.com Glossary 2007). We plan to combine these three elements into a concise, cohesive pitch that is not only well thought-out, but also solely dedicated to both our and Virgin Blue’s aims, goals, targets and objectives.
Our promotion will persuade, inform, educate and remind or familiarise the public of Virgin Blue’s new International Flight paths to South America.
History: Advertising Agency
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The famous British entrepreneur, Sir Richard Branson and his Virgin Company,...
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